COM_NEOBESTPRACTICES_ITEM_INNOVATION_REV3
BELVAS produces chocolate that’s as tasty as it is respectful of society and the environment
1. Organizational Governance
Strategy and organization
Transmitter
Context
In 2005, the chocolate maker Belvas, implanted in Belgium, encountered financial difficulties and the threat of closure. A former employee of a chocolate maker decided to buy the company and keep the production lines as well as the employees. To relaunch the activity of the enterprise and survive in this highly competitive sector in Belgium, Belvas decided to differentiate itself by making responsible economic, social and environmental choices.
Objectives
- Relaunch the activity
- Maintain and develop local employment
- Become autonomous in terms of energy
- Raise awareness among its stakeholders about corporate social responsibility
APPROACH
As of the acquisition in 2005, the management team breathed new life into Belvas and converted the entire enterprise into an equitable business, thus becoming the first chocolate maker of northern Europe specialized on this market. It obtained the Max Havelaar label and incited uncertified suppliers to modify their purchasing policies. Two years after the acquisition, while the company had already doubled its revenues, it pursued its development and turned to the Organic Agriculture market. Since 2012, all Belvas chocolates have been certified Organic, and research and innovation on new Organic products continues. Belvas has helped create jobs in the region, chosen to hire the long-term unemployed, first with fixed-term contracts (CDD) then with open-term contracts (CDI), as well as workers with disabilities. In four years, Belvas went from 2 to 21 employees. Belvas relocated in 2009 to develop its environmental approach in line with its values. It progressively adopted an environmental management system (EMS) for continuous improvement of its ecological projects. Numerous actions to save energy have been implemented: extension of a low-consumption building, recycling of raw materials in organic methanization, waste management, installation of 1500 m2 of photovoltaic panels, system for heat recovery, packaging certified FSC (Forest Stewardship Council), car pooling. In 2011, Belvas was named the Most Ecological Micro-Enterprise of Europe. In order to propagate its approach, Belvas allows competitor chocolate-makers to visit its factory and gives them the names of its organic suppliers. Belvas also raises awareness among young people about ecology and organizes visits to the enterprise, prepared beforehand with teachers on the theme of ecology.
CONTRIBUTION TO COMPANY PERFORMANCE
- Revenues continuously increasing since the acquisition (+60% between 2009 and 2011)
- Notoriety and credibility
- Europe’s first ecological chocolate maker 100% equitable & organic,
- Certification EMAS (Eco Management and Audit Scheme – European Union) - Most Ecological Micro-Enterprise of Europe (2011)
Benefits
- Respect of working conditions of small producers (Max Havelaar label)
- Respect of the health of consumers (products certified by Certisys Belgium)
- 15 new jobs created in 3 years
- 4 people with disability
- Employee motivation, well-being in the enterprise. Attracts young and motivated employees
- Energy autonomy = 60%
- Generating value from residues from chocolate via methanization
- Workforce
- 22
- Country
- Belgium
Contact
Thierry NOESEN, Managing Director - This email address is being protected from spambots. You need JavaScript enabled to view it.