Translations

CASTORAMA recruits its future talents

3. Labor relations / working conditions

Human capital development

Sector Business / Distribution

Year 2014

Country France

Transmitter

Context

Castorama belongs to the group Kingfisher -Europe’s largest home improvement retailer-. Castorama employs 12,600 persons who contribute everyday to its success on its market and help to achieve, through a network of 102 stores. Castorama’s main objectives concerning its policy for men and women development are: promote diversity, engagement and facilitate the evolution of its employees.

Castorama has progressively built a policy to promote diversity which resulted in engagements to: advance gender and professional equity, insert and maintain disabled workers as well as seniors. Fro some years, Castorama has also developed an integration and training strategy for young collaborators through apprenticeship and internships.

Objectives

Reinforce the attractiveness of the company
Attract, recruit and train our future talents

APPROACH

Since 2011 and in synergy with Brico Dépôt (Kingficher project), Castorama has launched the program “Go alternance” with the objective to welcome 1000 apprentices a year in both firms.

To ensure the animation of this program several actions have been implemented :

Reinforce the development of partnerships (with schools, actors which facilitate the professional insertion of young people).
Propose apprenticeship for all professional channels. In 2012, we have recruited 820 persons in 2013.
Experienced tutors support the integration and training path of youth through a “Passeport Alternance” (to acquire the skills and the behaviors of the job, to validate the knowledge standards on each step and to share between tutor and apprentice about the evolutions) adapted to every business segment and also to the skills needed at the end of the training. All these tools facilitate their integration path and training.Communicate on the professional success of alternating cursus and the evolutions in different job sectors.

Best Practice spotted by the World Forum Lille in 2013 and updated in 2014