Translations

LESAFFRE contributes to literacy in Morroco by providing bread everyday for students

7. Community involvement

Education

Sector Food-processing

Year 2010

Country Morocco

Transmitter

Context

As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health Care and Biotechnology. Family group in northern France in 1853, now a multi-national and multicultural company, Lesaffre employs 8 300 people. Lesaffre Morocco supports the schooling and education of young children by providing a bread per day for each student.

Objectives

Support the education of young rural children
Fight against school dropout
Overcome illiteracy in rural areas and encourage families to educate girls in the aims to stop youth labour
Provide bread for students everyday

APPROACH

Each month, families of students receive yeast and flour in order to make bread every day for the child. This action began in 2001 with one school, now three schools are part of this ongoing program. Lesaffre Morocco has contributed to the improvement of infrastructure of schools by providing the necessary school supplies needed to study properly (computers, printers, etc.). By catering to the family, Lesaffre Morocco supports back to school time for girls, who are thus relieved of this responsibility.

Lesaffre Morocco goes further by supporting the best students and pushes them to continue their studies in secondary school with the help of providing the necessary school supplies. Some students are accommodated in boarding schools.

Best Practice spotted in 2010 by the World Forum for a Sustainable Economy and updated in 2015.

CONTRIBUTION TO COMPANY PERFORMANCE

Strengthened relationships with local authorities
Promotion of company’s flagship factory through this program
Image of a responsible company which supports the local population

Benefits

365 students in 2010
The company is well integrated into the surrounding social community
Improved living conditions of communities in which the group operates
Social role model example to be done by private entities in their campaign of a country’s development
Contribution to commitment efforts made by Morocco to upgrade rural schools