FLOOW2, World's Reset Button, online intermediary service for companies that dramatically both lowers costs and increases sustainability

Initiator Will Robben was active in the production of heavy equipment for years. “I noticed that the client was continually buying new equipment while the same thing was sitting idle a few miles away. Raw materials were being wasted but, in particular, company funds. It came to me that supply and demand could be brought together in a simple and accessible way by using an internet platform.” 

In May 2012, FLOOW2 creates an online marketplace assisting companies to both lower their costs and work more sustainably. Little use is made by companies of equipment of fellow companies. Via FLOOW2, companies can easily rent equipment from others; from excavators to cranes, threshers to tractors. They can also rent out their own equipment and generate a higher ROI. Renting can be done with or without crew.

Others in this field of work confirm that equipment is available in abundance: sometimes at the wrong moment, often in the wrong place. The result is that twice the volume of equipment actually needed to do the work exists worldwide. Similar abundance is also hidden in many other market sectors, to be made transparent soon.