Translations

The CAISSE D’EPARGNE NORD FRANCE EUROPE implements a Corporate mobility plan

4. Environment

Sustainable mobility

Sector Finance / Bank / Insurance

Year 2012

Country France

Transmitter

Context

Activities performed by the Caisse d'Epargne Nord France Europe (CENFE) generate a considerable number of trips: commuting, professional travel, supplier deliveries, etc. These trips account for a significant proportion of greenhouse gas emissions produced by CENFE and, as a result, constitute an essential lever for mitigating environmental impacts. In response, CENFE has implemented a corporate mobility plan that, in May 2011, was awarded the ADEME label as an effective energy conservation measure.

Objectives

- Limit the number of kilometers traveled through a set of optimization actions;
- Promote transportation modes resulting in less greenhouse gas emissions (e.g. clean vehicles, eco-driving practices, use of public transit services).

APPROACH

Subsequent to a diagnostic assessment conducted among all personnel regarding both professional travel and commute trips, a corporate mobility plan was introduced; its scope of action encompasses a number of logistical and behavioral levers:

Concerning commute trips, CENFE proposes adopting alternative solutions focused on limiting the use of private passenger cars:

- Partial reimbursement of employees' outlay to use public transit services;
- Promotion of bicycle commuting (creation of secure bike parking stations, dissemination of a "cycling kit", availability of a bicycle storage room);
- Financial incentives for the purchase of cleaner personal cars;
- A dedicated carpooling Intranet site (www.lecureuilroulemalin.fr) for employees (with fuel consumption potentially lowered by half or two-thirds).

For similar reasons and within the scope of a cost control policy, CENFE is also seeking to scale back professional travel:
- Preference assigned, whenever possible, to the use of video and audio conferencing;
- Training sessions in eco-driving practices;
- Availability of a "V'Lille" bicycle rental station;
- Enhanced environmental performance of the company's vehicle fleet.

Best Practice selected by World Forum Lille in 2010 and updated in 2012 for its evolution.