Translations Best practice in French version Best practice in English version

COCORETTE'S commitment to its hens for the benefit of consumers

6. Clients and consumers

Client and consumer health and safety

Context

In the 1980s, farm production was being industrialized. On the egg market, that meant battery farming (hens in small cages without any daylight, eggs laid on conveyor belts with continuous lighting to increase egg laying). When Charles and Lucienne Gluszack created Cocorette in 1983, they wanted to go back to the farm practices of yesteryear. 

They offer the consumer high-quality farm-produced eggs. Today, Cocorette distributes Label Rouge farm eggs and organic eggs. Animal welfare and CSR criteria are at the heart of the company's development.

Objectives

  • Offering consumers high-quality eggs (healthy and flavorful)
  • Protect the environment and animal well-being

APPROACH

From its outset, the company's strategy has been focused on farm-produced eggs. To that end, Cocorette organizes the production and distribution of farm eggs through a network of small producers grouped up by region. 

In order to ensure high-quality eggs, Cocorette decided to go beyond the regulations and to establish its own set of requirements for the producers. This is made possible by the involvement of the directors and partners in the functioning of the business, in coherence with the company's values.

These requirements, based on a small farm size, were officially validated in 1998 by the French Ministry of Agriculture with the label “œuf fermier” (farm egg). The following non-exhaustive list of criteria must be respected in order to use the label ”œuf fermier”:

  • 70% of the hens' feed must be made up of grains and wheatfeed (grain husk and bran) [regulations for free range eggs require 60%]

 

  • Eggs laid in straw nests and gathered by hand [vs. collective nests et gathering by conveyor belt as accepted for Label Rouge]
  • The eggs must come from small farms (no more than 3,500 hens), which is favorable to animal welfare, makes the farmer's work more enjoyable and makes it possible to gather the eggs by hand and have the hens lay them in wooden nests garnished with straw. In addition, there are no unpleasant noises nor smells, unlike factory farming.
  • Open-air runs
  • Each hen has access to between 4 and 10m² of grassland [European regulations require 4 m²]

Cocorette organizes audits to ensure that the requirements are followed. Each region has its own team of technicians for performing regular checkups on every farm in the network.

CONTRIBUTION TO COMPANY PERFORMANCE

  • The only French brand producing eggs under the “œufs fermiers” label
  • Turnover has been progressing steadily since company creation,
  • 2013 turnover: 42 million euros, +25% over the last 2 years
  • 100% reduction of recycling costs (no more marking inks)
  • Several awards: (CIWF Œuf d'Or 2010, Carrefour Trophée du développement durable in 2011, Trophées de l'Économie Responsable in 2012)

Benefits

  • Healthy products of high nutritional value
  • Respect for hen welfare 
  • Lasting relationships with small producers through contractual conditions favorable to both parties
Workforce
53
Turnover
57M€
Country
France

COCORETTE

4, rue du Four à Chaux
62223 SAINTE CATHERINE LES ARRAS

www.cocorette.com

Contact

Emeraude Lamiet, This email address is being protected from spambots. You need JavaScript enabled to view it.

Mise à jour le 14/11/2017

Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.