Translations

Sustainable houses for all at CASTORAMA!

6. Clients and consumers

Instruction

Sector Business / Distribution

Year 2014

Country France

Transmitter

Context

With 102 stores and 12,600 employees, Castorama helps its customers for home improvement for more than 45 years. Environmental issues are part of the strategy. Castorama has increased eco products in the ranges to help customers to save energy and water, have a healthy home and preserve forests.

Objectives

Become the leader on home improvement integrating sustainable markets by making eco products easier and affordable
Contribute to Net Positive and Better Homes, Better Lives Kingfisher program

APPROACH

Castorama developed eco products in several areas. Some examples:

- Paints: 95% of interior paints have the A+ label (very low VOC emissions)
- Bathroom: 100% of our shower heads integrate a water saving system
- Electrical heating: 70% of our ranges have an eco function (programming /regulating)
- Garden furniture, flooring and shelves: 100% come from well managed forests.

To strengthen its action, Castorama made up a workshop on eco product issues, to co-building with its teams and external experts. Castorama is working on:

- Commitments in our ranges
- Implication in the mid and long term.

Best Practice awarded by the World Forum Lille in 2013 and updated in 2014.

CONTRIBUTION TO COMPANY PERFORMANCE

Eco products turnover went from 14% in 2010 to 22% en 2014.

Benefits

Energy saving realised with sales of eco products on 1 year correspond to the equivalent of 26,000 energy efficient homes.