La Virgule is an eco-responsible luggage brand initiated in 2019 by three ambitious young entrepreneurs.
Concerned about current environmental and social issues, they give a second life to materials that were about to be thrown away. They redesigned them into bags and computer covers. This young French start-up, for example, transforms old torn kayaks into backpacks.
Some of their products are then made by disabled employees to whom they make employment accessible.
The production of a backpack in China emits around 10kg of CO2. In order to avoid negative impacts on the environment while offering quality luggage, La Virgule opts for a more ecological and responsible production. To do this, they collect end-of-life materials intended to be discarded and use them as raw material for their bags. One of their products (the 16-liter O2 backpack), for example, is made from recycled inflatable kayak canvas.
The recovery circuit can be described as follows. Customers first bring their end-of-life kayaks back to Decathlon. They are then sent to La Virgule. Once the design has been imagined, the start-up calls on the ESAT of Calais, which employs people with disabilities. The kayaks are then cut and washed, before being transformed into backpacks.
Benoît Gourlet
Fondateur
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